The real estate services business is one of the vertical shows with an overwhelming number of websites. There are thousands of sites with offers for apartments and villas. But does that really mean that this internet business model generates a proportional amount of income? That’s not true!
In many respects, real estate services are one of the ideal businesses for a web-based model. On the one hand, there are sellers who want to sell their assets, and on the other hand, there are buyers who want to buy similar assets. The seller lists the properties for sale on the website. Potential buyers find it on the site, and if they think it is appropriate, the buyer and seller reach a sales contract. Without looking for an agent, without fees. Everything looks very simple. But that rarely happens. An agency fee of 2.5 to 6% of the selling price (depending on the country, region, agreement with the agency, etc.) will be charged for the sale of the property. The above scenario means that the seller only has to spend a small amount of listing costs. Consider an online recruiting business where a similar situation exists. Unlike real estate sites and sites like monster.com and hotjobs.com, it works very well and has a high brand recall rate. However, there is no similar success on real estate services websites. Save my4walls some like loopnet.com and costar.com that are successful in the commercial real estate industry. The truth is that Real Estate Multiple Listing Services (MLS) and agents have strict protection for seller details and other information. However, there are other reasons as well.
Property lists, unlike mailing lists, need to provide buyers with reliable information. Removing old data, especially from databases, costs money to collect the data you need, property photos, and (possibly videos) recent sales data. Not everyone who buys or sells real estate is a negotiator. The agent claims to be one and usually accepts that role. But in most cases, it will satisfy the buyer as well as the seller. Both parties feel that they have negotiated and made the best deal. Not everyone wants to advertise their property for sale, especially if it’s a commercial property. The agency is outsourced to find a buyer for the property.
Most of these problems probably have solutions. Real estate websites can provide sellers with first-level information. The search can be limited to at least a few features selected. With a little effort, you can get the additional information you need to determine the suitability of a property according to your requirements and budget. A confidential list of properties can be posted on the website. For example, real estate marketing firm KeralaListings.com hides seller data and other traceable information from the property list when the seller calls it sensitive information. This list will appear in the search results for the specified parameters, allowing prospective buyers to send an email to sellers who are interested in the property.
This business model will gradually recover as real estate websites take steps to provide updated and validated information. The cost of maintaining such a site will be slightly higher, but public confidence in this model should gradually increase. Still, you can significantly reduce the cost of real estate transactions. Not to mention the time saved to find the property.