Review management tools can help manage customer reviews better. There are various benefits to using one, including the following:
- Save time so that you can focus on other important business matters
- Improve your online reputation
- Resolve customer issues promptly
- Increase trustworthiness
- Manage reviews efficiently
You have the option to manage your reviews manually, but it will require a lot of time and effort, especially if you need to monitor several sites. If you decide to use a tool for review management, here are some features that it should have.
Easy navigation with a review management tool
The tool must be intuitive and organized so it will be easy to use. You should be able to tell right away what the options are for. A user-friendly application will ensure that you can maximize the use of the tool within a short learning period and start benefiting from it. It may be difficult for users to understand if the application is complicated, thus delaying your investment return. You need to consider the skills of all users, so one that is not complicated is your best bet to make it convenient for everyone.
Review collection and analysis
Manually checking on reviews will require you to go from one site to another, which can eat a lot of your precious time. An excellent review management application will automatically collect reviews from different locations and show them to you on one page. One with an analysis feature will also help you determine right away the status of the reviews in general, so you will know if you are doing well or you need to act on it to make it better. It will also free up your time so that you can work on other significant business concerns.
Automated review request
A review management software should have a feature for sending review requests automatically. For example, some tools will ask if the experience of the customers was good or not. If it’s good, it will invite them to leave a review, but it will give them a form where they can type in their comments if it’s bad. It is an excellent feature because it will minimize the negative reviews that show online. At the same time, it still lets clients tell you about their complaints so you can resolve them and learn from them.
Reporting
Generating reports using these tools should be fast. With just one click, you can get the data that you need. It should be easy to understand, so you will know in a glance how your reviews are doing. It should also allow customization to show the data you want to see, like showing reviews from specific sites only or a particular date range.
Unified messages
Some tools also let you get your messages from different platforms in one location. It will be more convenient to get back to your customers since you don’t have to log in from one application or site to another. It will also avoid missing their queries or concerns, thus improving customer service. When they have a positive experience, they are more likely to write you a good review.
Sentiment analysis
Find a tool that comes with this feature. It uses an algorithm to determine what category the reviews fall into. For example, sentiment analysis will tell you if the reviews are negative, neutral, or positive. In addition, it will give you instant information or a summary about the general reviews you receive to adjust your strategy as needed.
Be sure to look for these features when choosing a tool for managing your reviews. Their prices also vary, so shop around, compare to find one that fits your needs and falls within your budget.