3 Best practices to level up your packaging through custom stickers and labels

Are you looking for ways to upgrade your product packaging? Then you have come to the right place. No matter the size of your business or the industry you are in, we will introduce you to three ways you can level up your packaging quickly and at a low cost, using custom printed stickers and labels. 

Before we jump into the world of sticker printing, let’s have a quick look at the difference between labels and stickers. On the surface, both look the same and fulfil the same purpose. However, there is a difference that can make your life easier. 

Stickers are usually individually cut, making them ideal for giveaways. Labels, on the other hand, are printed on sheets. This makes them perfect for labelling products as the added support means you can peel your labels 65% faster. 

Now that this is out of the way, let’s jump straight into the three best ways to level up our packaging with custom stickers and labels.

  1. Show some love post-purchase 

Let’s start from the back. If you have an online presence or are an e-commerce business, you have spent many hours perfecting your website and setting up purchase funnels to drive consumers to the point of sale. 

But what happens after that? It is very likely that the first physical experience your customers have with your brand takes place when their order arrives at their door. If you can add value to their post-purchase experience, you stand out from your competitors and make a repeat purchase much more likely.

You can easily achieve that with a custom label or sticker applied to your shipping boxes or envelopes. Leave a lovely or welcoming message for your customers. This way, you can forge positive associations before your parcel is even opened. 

  1. Switch it up quickly 

Did you know that 7 out of 10 consumers say they are actively influenced by product packaging? That is a huge number. However, even the most thought-through product packaging can lose this effect once consumers get used to it. 

You can avoid this by making use of custom stickers and the many sticker vinyls available. They allow you to change the look of your packaging within minutes. Now, we are not talking about a complete re-brand. Instead, you can use stickers to re-fresh your packaging while keeping it on brand. 

With stickers, you do not have to invest in all new packaging every two months. Simply reach out to your sticker printer and order new designs. Make you packaging seasonal with pumpkins and snowflakes or take it a step further and work with charities to create awareness for causes you are passionate about. 

  1. Information that sells 

When you are labelling your products, you often have to include a lot of information that has to fit onto very limited space. It can seem tempting to shout about all the great qualities of your product on your packaging as well. 

However, when it comes to product packaging, less if often more. Be selective about the information you are putting front and center. Pick the two most important features of your product and leave the rest blank. This so-called white space can really elevate your packaging.  

On top of that, you can invest in small, round stickers to convey extra information. A holographic limited edition sticker will highlight the special nature of a specific product range. Do you invest in sustainable materials? Then let your customers know with a biodegradable paper sticker. 

What do you think? Are you ready to try out these tips? We hope so and are excited to see how you will level up your packaging. Feel free to share your results in the comments below.